Sentiment Analysis & Brand Perception of “ONEPLUS” by using Twitter data
An attempt to leverage the strength of data analytics tool like R and Tableau and understanding the brand perception on live twitter data. Need of Study OnePlus 5 was unveiled in India on June 22, and the sales for the smartphone began June 27. Newly Launched phone. OnePlus 5 was the bestselling smartphone during the Amazon ‘Prime day’, said the company in a press statement. OnePlus did not give out the number of units sold but claimed that hourly sales of OnePlus 5 saw six times jump between 6 PM on July 10 to midnight of the July 11, compared to average hourly sales on the platform. To understand the sentiments of the cstomers on ONEPLUS which help to understand the brand perfromance. Introduction- ONEPLUS OnePlus is a Shenzhen based Chinese smartphone manufacturer founded by Pete Lau (CEO) and Carl Pei in December 2013. It is headquartered in Guangdong. The company serves 42 countries and regions around the world as of March 2016. They have release