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Actionable Insights using Customer Feedback Survey analysis for an Online Sales Channel

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Tableau is the best tool to analyse the survey data. An attempt to explore the customer feedback data using Tableau and generate the insights that can be used to understand the pain points of business. Executive Summary This document presents an analysis of data concerning the feedback collected in the form of questionnaire from three segmented customers. The Questionnaires is rated in four point scale from 1 to 4. The analysis is based on 20 observations three Tiered segmented customers. For each Tier, the observations include 6 features as questionnaires.  After exploring the data by calculating summary and descriptive statistics, and by creating visualizations of the data, several potential relationships between feature characteristics and sentiment analysis are identified.  For Customer Segments Tier 1: Customer has  overall good experience with all questionnaire average score above 3. Executive have to suggest the right product to the customer to enhance customer e
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Sentiment Analysis & Brand Perception of “ONEPLUS” by using Twitter data

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An attempt to leverage the strength of data analytics tool like R and Tableau and understanding the brand perception on live twitter data. Need of Study OnePlus 5 was unveiled in India on June 22, and the sales for the smartphone began June 27.  Newly Launched phone. OnePlus 5 was the bestselling smartphone during the Amazon ‘Prime day’, said the company in a press statement. OnePlus did not give out the number of units sold but claimed that hourly sales of OnePlus 5 saw six times jump between 6 PM on July 10 to midnight of the July 11, compared to average hourly sales on the platform. To understand the sentiments of the cstomers on ONEPLUS which help to understand the brand perfromance. Introduction- ONEPLUS OnePlus is a Shenzhen based Chinese smartphone manufacturer founded by Pete Lau (CEO) and Carl Pei in December 2013. It is headquartered in Guangdong. The company serves 42 countries and regions around the world as of March 2016. They have release
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Emergence of a Sales Engineer

Due to globalization and FDI in industrial sector, foreign companies are establishing their bases in India. For example, Volkeswagon, a German car manufacturer, has set up manufacturing plant in chakan area of Pune. Similarly, other Multinational giants are setting their offices in India. “Technology Transfer”, which is the resultant, has increased the pace of industrial growth and hence production. In early days, this was not happening due to which we were lagging behind the advanced countries like US, UK, etc. Today we are using same technologies that they use. Due to increase in the competition in the market and between the homogeneous products, the marketing part comes into picture. Marketing has 4 major Ps, if Intel processor is taken into example, Intel processor itself is a ‘product’, the ‘price’ associated with it, the distribution channel that Intel has called ‘Place’ and ‘Promotion’, the advertising, selling methodologies. Selling a technical product is differen
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